mmm

Marketing Mix Models (MMM).

Modules

additive_effect	Additive effects for the multidimensional Marketing Mix Model.
base	Base class for Marketing Mix Models (MMM).
budget_optimizer	Budget optimization module.
builders	Configuration I/O for PyMC-Marketing.
causal	Causal module.
components	Components for media transformation in the MMM model.
constraints	Constraints for the BudgetOptimizer.
evaluation	Evaluation and diagnostics for MMM models.
events	Event transformations.
fourier	Fourier seasonality transformations.
hsgp	HSGP components.
lift_test	Adding lift tests as observations of saturation function.
linear_regression	Linear regression model implemented using the MMM class.
linear_trend	Linear trend using change points.
media_transformation	Module for applying media transformations to media data.
mmm	Media Mix Model class.
multidimensional	Multidimensional Marketing Mix Model (MMM).
plot	MMM related plotting class.
preprocessing	Preprocessing methods for the Marketing Mix Model.
scaling	Scaling configuration for the MMMM.
sensitivity_analysis	Counterfactual sweeps for Marketing Mix Models (MMM).
transformers	Media transformation functions for Marketing Mix Models.
tvp	Time Varying Gaussian Process Multiplier for Marketing Mix Modeling (MMM).
utility	Utility functions for Bayesian optimization.
utils	Utility functions for the Marketing Mix Modeling module.
validating	Validating methods for MMM classes.